Who we are

Beside Communications is an international and dynamic communication agency

The Agency founded in 2010 adopts innovative

methods and a Boutique Style service approach,

high value and taylor-made services.

Who we are

A continuous focus on 
emerging trends and 
market dynamics



Beside Communications follows and guides the clients 
in their communication path creating strategies 
perfectly incorporated within the international vocation 
and the innate Italian style of the agency.

Mission

Mission

Beside Communications works next to the clients in all offered services and activities

We work to identify and to reach our 
client’s desired image and business goals.

Tailor made approach


We create the communication strategies with the outmost 
attention to details, always considering the client’s needs.

The media coverage


We promote the correct media visibility for our clients hence stimulate the publication and identify the best-suited media coverage for them.

The brand promotion


We focus on Brand Promotion via our relationships with opinion leaders as well as the national and the international press.

The team


We are acknowledged and recognized for working 
as an integrated team.

The growing


We are key-contributors to the success and expansion 
of our clients.

Services

Services

Beside Communications is alongside the client in all the Public Relations activities

Leveraging the long experience 
and the wide network in both the italian 
and international press.

Press Office and PR


Beside Communications manages and coordinates the product press office of the brand and the institutional communication of the company, the creative director and the management selecting the correct national and international media platforms for the client.

Brand strategy consultancy


Beside Communications offers a strategic consulting service for: the positioning or re-positioning of a brand; the proposal and the contact for the realization of brand collaborations in different sectors; the scouting of talents to collaborate on the creation of the brand image.

Social media and digital strategies


Beside Communications creates tailor made online communication and marketing strategies, collaborating both with the most important digital publications and an always updated selection of influencers and micro influencers chosen according to the needs of the brand


Services



Social media contents creation


Beside Communications offers a turn-key content production service for social media, collaborating with a team of professionals (stylists, photographers, creatives) chosen according to the needs of the brand.

Product placement / Seeding


Beside Communications  manages the relations with influencers and celebrity stylists to develop an organic seeding strategy that will give the right visibility and positioning to the brand.

Fashion show


Beside Communications manages and organizes fashion shows and presentations side by side with the client and curates their launch to the press, influencers and opinion leaders.    

Press events


Organization of press conferences and one to one press interviews; writing and distribution of the press releases to the press. 

We manage and coordinate Pre-Press-Meetings that are beneficial to develop the key messages, and to define the best approach 

for the interviews and press conferences.


Branding event


Beside Communications follows closely the client from the concept to the execution of events that are both effective and tailored to the Brand’s DNA, through fine-tuning strategies on emerging trends and the critical observation of what happens in our society.

Advertising campaign


Beside Communications selects and suggests the right talents for the client and supports the brand both in the organization of the advertising campaign and in building a consistent and recognizable image.

Media plan


Considering the client’s needs and the position within the market Beside Communications creates a tailor made media plan and follows the negotiations and buying of these advertising spaces.   


Clients

Clients
1017-ALYX-9SM
1774 BIRKENSTOCK
ACNE STUDIOS
ANDREADAMO
ANIYE BY
ANIYE RECORDS
AKONI EYEWEAR
BALMAIN EYEWEAR
BLUMARINE
BLUMARINE EYEWEAR
CARUSO
CASTANER
CHANEL
DURAZZI MILANO
FILA
FIORUCCI
GINORI 1735
JACOB COHEN
JORDANLUCA
KARL LAGERFELD
MSGM
MORDECAI
N 21
NEIL BARRETT
SOHO HOUSE
THOM BROWNE
TOM FORD
VALENTINO EYEWEAR
VALUE RETAIL – FIDENZA VILLAGE
VERSACE

Our profile

Our profile

Valerio Innella

MANAGING DIRECTOR

With a long experience in the communication industry, Valerio Innella is the founder of Beside Communications.  
A strong interest in fashion, passion for new trends and love 
for music, he has had the opportunity to work for some of the world’s most renowned fashion companies such as: Donna Karan, Prada, Alessandro Dell'Acqua, Versace.

Michele Leoni

PR DIRECTOR

Truly passionate about fashion and luxury sectors, Michele Leoni joined Beside Communications as PR Director, after a long experience at Attila & Co. (responsible of corporate communications for all the brands) and at Versace.

Contacts

Contacts

Contacts

Beside Communications
via Pisacane, 47
20129 - Milan
Italy

T +39 02 29531618
F +39 02 49539400

press (at) besidecom.com

Where we are



Beside Communications is a dynamic and integrated communication agency

via Giorgio Jan, 6
20129 - Milan
ITA
press@besidecom.com