How Do You Stay Relevant?

So much changes in our society technologically, but as humans we don't change a lot. It’s amazing how far we’ve come in a short period of time in relation to technology.

Black and White Still Photography

Color Polaroids and Fax Machines

The Internet

YouTube - Smart TV's

A World of Everything Digital

 The Birth of Social Media

The Evolution of Video Marketing

The Total Consumption of Mobile First

Voice Only - Alexa, Siri, Cortana #35MillionAmericansdaily

So how do we stay relevant and create engagement as technology evolves? Michele Miles of Fort Worth Woman, an influencer with over 20k followers on Instagram states. "If you want to get engagement, you have to give engagement." She encourages people to use four words or more when commenting on a post.

Craig Wasilchak a LinkedIn TOP 10 Creator, Coach,Visionary and Founder of Crushing B2B Digital Strategies with over 11,000 followers and 200,000 connections on LinkedIn.

LinkedIn Posting Do's:

Post With Intention

Create Value - Educational, Heartfelt, Humorous

Start With Leading Question or Headline

Tag People and Businesses

Categorize Hashtags to Relate to Your Content

Being relevant isn't isn't easy, its hard work just talk to any digital media or advertising agency and they preach consistency and the importance of creating value in your post. In addition to customizing your content for each platform and following the rules of tagging people and using hashtags.

Staying relevant and relate-able is more about a mindset than a state of mind. Its about engagement, consistency and showing up everyday. You STOP becoming relevant when you stop learning, reading and expanding out of your comfort zone. #beRelevant