Ashlo Pujo - The Kaleidoscope of Durga Pujo
Here is a story of one of the fastest growing communities named Ashlo Pujo which has rapidly gained immense popularity among the general public especially in the social media arena. In a very short span of time, Ashlo Pujo has got more than 10,000 followers on Instagram.
Ashlo Pujo as a community, founded and managed by Pramod Ranjan Upadhyay, is all about Durga Pujo, one of the biggest Hindu festivals celebrated in the Indian subcontinent, especially in West Bengal, that revers and celebrates Goddess Durga. Simply put, Ashlo Pujo is the kaleidoscope of this grand festival, Durga Pujo. It aims at show-casing everything that’s best of Durga Pujo festival be it Idols, Craftsmanship, Puja Pandals, Art, Culture & Heritage.
In recent times, Ashlo Pujo has taken a centre stage in bringing the pomp and gaiety of this grand festival Durga Pujo to people all across the world through its community pages on social media such as Instagram and Facebook.
A little about Durga Pujo:
Durga Pujo, also called Durgotsava is one of the biggest Hindu festivals celebrated annually all across India especially in West Bengal & Kolkata. It is also widely celebrated in Indian states like Assam, Tripura, Odisha, Karnataka & Maharastra with all grandeur and fervor. It is also very prevalent in the countries like Nepal and Bangladesh. In Nepal, this festival is called Dashain. Durga Pujo is celebrated every year during the last 5 days of Navratri and Dusshera/Dasara which falls during the month of October. The heart of Durga Pujo celebrations can be seen every year in West Bengal and particularly in Kolkata during the period of Navratri. For the Bengalis, Durga Pujo is just not a festival, but an integral part of their lives, a name synonymous with sheer joy and excitement.
For the people all across the globe who miss the grand festivities of Durga Pujo, Ashlo Pujo on Instagram is one stop solution to follow all the exciting happenings during the eve. Ashlo Pujo literally brings home the splendour of this heritage. The visual impact of Ashlo Pujo’s story-telling through their Instagram community pictures transports people visually and emotionally from far flung places to the very famous Durga Pujo Pandals of Kolkata.
Ashlo Pujo not only, visually & emotionally brings people from rest of the world together to the Durga Pujo festivities but also plays as a great platform to connect all the creative minds who are the heart and soul behind all the amazing concepts and themes of this beautiful festival. Ashlo Pujo as a niche platform, also brings to the limelight the work of artisans and designers showcasing their unique take on craftsmanship skills and on India’s rich cultural heritage. They are proactively creating engagement with their audience and creating the connect across all the stakeholders involved. Their platform being very cohesive, brings together all the talented people such as idol makers, artisans, theme conceptualizers, photographers, food experts and gives them a wonderful exposure, thereby creating immense opportunities for them in the future.
Today, Ashlo Pujo has become ’The Best Page On Durga Pujo”, on the internet. It has taken up the mantle in fragmenting and splitting the vision of Durga Pujo as an event into a multitude of different aspects but interrelated forms of the same belief and the richness of this heritage.
Ashlo Pujo started with a crystal clear vision of what they want to create and bring together. They started creating content which defined their vision and goals. They have tremendously grown in this journey and each year they are taking it to a new level. Recently, their team has even started conducting contests for which their audience have a penchant for. This is bringing in their audience’s active participation and contribution of their thoughts and ideas. Such contests will not just help create a library of content but will bring in immense exchange of thoughts.
Durga Pujo art is not just the expression of sheer skill and creativity for the poor artisans, but it is an opportunity to improve their lives and standard of living. Keeping that in mind, Ashlo Pujo, is constantly focused on creating super engaging and innovative contents and thereby creating opportunities for the poor artisans, idol makers, artists, theme designers, conceptualizers, photographers, food bloggers, foodies, drummers and the entire creative team.
Ashlo Pujo’s distinguishing feature that sets them apart from the rest of the communities is that they are nurturing relationships with the people who are part of their community — that is where the magic is happening. They are taking a very personal approach to communicating with people in their community.
Ashlo Pujo has nailed down who they are talking to and what they are sharing. They are working on their vision of growing big, and within a very short span of time they have really grown drastically as a community. As a brand they have already reached a point of being influencers.
Even though their presence could be strongly felt now on their community pages on Instagram and Facebook, they are building new strategies to further expand their community exponentially. One of their future initiatives is to come up with branded merchandise etc.,
As rightly quoted by Quint Studer for the Muncie Journal, “Figuring out what you have to offer is both a science and an art”, Ashlo Pujo has got the data and a compelling story around the data to offer. They have successfully established required messaging around their community, which is an indispensable part of showcasing a community to the investors and collaborators. They have created the culture that the business communities would like to be part of. Eventually, Ashlo Pujo are looking to bring together a collaborative, creative, culturally and artistically rich, engaging and thriving community fuelling immense opportunities for everyone involved.
Culture has always been important for creating social cohesion. Culture is the space where people come together and a lot can happen. Cultural investment is increasingly linked to community development. Cultural and art management would contribute to nurture a unique creative ecosystem which would lay a foundation for Ashlo Pujo’s creative and business plans to flourish which I am sure they will.
You can reach up to Ashlo Pujo through one of these links.
Instagram : https://www.instagram.com/ashlopujo/
facebook : https://www.facebook.com/ashlopujo/
e-mail : ashlopujo@gmail.com
Founder : Pramod Ranjan Upadhyay
LinkedIn : https://in.linkedin.com/in/pramod-ranjan-upadhyay-0aa71248
Disclaimer: All the images published/displayed along with this article are intellectual property of #ashlopujo community on Instagram and can’t be used without the community’s consent.
