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While Ariana Grande’s Vogue cover video shows the singer alone in a stark white room, it took a small army to make it happen. The behind-the-scenes video captures the playful and diligent team that created the surreal visual for “In My Head,” a track off her chart-topping album Thank U, Next.
“It’s a little bit sci-fi, it’s a little bit [Stanley] Kubrick, it’s a little Y2K,” says director Bardia Zeinali about the concept for the cover video. “It kind of started out by just finding what makes Ariana iconic: it’s the voice, it’s the ponytail, it’s the boots, it’s the silhouette. So we decided we wanted to create an iconic video where we’re isolating the Ariana iconography and playing it up and having a good time with it.”
The result is choreographed thigh-highs and ponytails that seem to swing through the air‚ which was the work of three backup dancers in green suits. “They’re smashing it with 10 pounds of hair on [their heads] and pleather boots,” says choreographer Scott Nicholson. The mile-long ponies were created by hairstylist Josh Liu with Indique hair extensions; the boots are affordable Pleaser platforms. The incredible vocals, of course, are all Ariana’s.
Directed and Filmed by Alfredo Flores
Watch Ariana Grande’s New “In My Head” Music Video: