Conceptualised and founded by Farzeen Lala, the label Farzeen Couture is a one-stop destination for all things elegant and regal. The brand takes pride in its Indian roots and culture-rich inspirations, which are reflected in their handmade ensembles.

Born and raised in the dream city of Mumbai, Farzeen found her love for fashion at a very young age. It was always her dream to be a designer, and she made this a successful reality with her husband’s encouragement in the year 2009. While establishing her brand, Farzeen along with a team of four, spent over a year travelling around Asia visiting factories in India, Pakistan and Dubai. During this time, she built great relations with remote garment manufacturers and producers which stand strong to date. In less than a year, she launched her very own store. From here on, there was no looking back. Her designs have received immense love from clients like Shilpa Shetty, Juhi Chawla, Pernia Qureshi, Anita Hassanandani and Hina Khan to name a few.

The brand’s approach towards producing their outfits with the help of skilled artisans from the rural states of India is what sets it apart from other ethnic wear labels. Farzeen is extremely motivated with the ever-evolving fashion industry and the impact of westernisation on Indian ethnicwear, however, she strongly believes in reviving the Indian culture through her designs. All designs are hand crafted using the techniques of contemporary couture. This is seen through the use of rich fabrics, patch-worked embellishments, embroideries and vibrant colour palettes.

From slim fitting bias cuts to full and romantic gowns, the label thoughtfully addresses every consumer's unique needs with a range of unique silhouettes. Farzeen Couture has successfully positioned itself as one of the country’s leading labels for bridal and evening wear. The brand believes that there is nothing more graceful and special than a bride on her wedding day and this inspires them to create extraordinary ensembles for her extraordinary wedding day. With clients in India, London, UK, Dubai, Canada and South Africa, their beautifully constructed wedding gowns and glamorous evening dresses with signature-structured bodices are favourited by women all over the world.

Farzeen’s motto “I design dreams not clothes”

Vogue Promotion