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3: Use the Name Field to Share Your Top Targeted Keywords
Next is your name, which is different from your username, a lot of people tend to use their username in their name field, using your username in this field is a lost opportunity because the words you include in your name field are actually searchable on Instagram! A better strategy is to use targeted keywords.
Try to think about keywords that your follower is searching for on Instagram maybe it’s your business niche or the products you sell. Once you’ve found the right keywords, put them into your name field.
4: Branding Yourself on Instagram is All About Optimizing Your Instagram Bio
it’s a good idea to segment your bio into two parts. The first part should quickly explain who you are, who you’re for, what you do, and how.
You have a limited space to make an impression, and it’s important that you can instantly let your visitors know what your business actually is.
Instead of making your bio all about you, try to focus on your target customer and how your Instagram profile will help or inspire them.
Make sure your Instagram Bio keeps evolving! Once you write it, it shouldn’t stay stale, but rather keep changing over time to properly brand yourself on Instagram.
You only have a few seconds to make a good impression, make sure to capture your potential new follower’s attention.
5: Add a Call-To-Action for the Link in Your Bio
The second part of your bio should be used as a call-to-action for the link in your bio. Since Instagram only gives you one link on your profile, I recommend using that last line to tell users what’s in it for them to click your link.
You only have 150 characters, so don’t be afraid to use emojis to save space and add some personality to your profile!
If you can’t decide on one main CTA for your Instagram, you can also use Linkin.bio to build a shoppable Instagram feed that links all of your Instagram posts to specific products or pages.
This is one of the best ways to help your followers find what they’re looking for, you can easily send your followers anywhere by linking your Instagram page to specific websites without changing the link in your bio! -