A great app alone isn’t the only secret to Pilot Flying J’s success.
Personalization has been ingrained in the company since its founder wrote the names of patrons on masking tape and placed it inside the gas flap of each vehicle. When gas was pumped, the attendant could read the tape and engage the customer by name.
That same personalized service extends to the digital world. The company is obsessed with creating a 1:1 relationship with guests, prioritizing sending them the right information at the right place, and the right time.
For example, drivers can reserve a shower using the mobile app. When the shower is ready, the driver receives a push notification and a cipher lock for the door.
There’s also geofencing in each location, so the app can push offers based on the exact location where the driver is fueling. Sensors in the ground tell drivers if there are available parking spaces at a given location and parking reservations can also be made in the app. If a space isn’t available, they are sent suggestions for other locations.
Each personalized journey is based on moments that matter to the drivers, such as planning a route, deciding to stop, fueling, and parking.
Just over a week until Christmas. The end is in sight and time for some much needed R & R! Well, that’s not entirely true. Sorry!
The biggest advice I can give you this time of year is... don’t go quiet on social media. 🙏
People are on social media at the moment looking for those perfect Christmas gifts. After Christmas they will be online looking for Boxing Day and new year sales.
But most of all people are on holidays and will have more time to scroll through social media and land on your page. 🙌
Even if your not having a sale over this period, it important to stay active and not lose any momentum you’ve gained. 👌