Twitter can sometimes be the make or break of a business, a place with micro-communities and strongly opinionated people •
As an avid twitter user I’ve seen plenty of ‘cancelled’ businesses and individuals, this so called ‘cancel culture’ can sometimes be detrimental to businesses. It plays on the old fashioned ‘word of mouth’ marketing but in a digital age. And more often than not, consumers believe each other over businesses, and even more so, they are unwilling to investigate for themselves, they want to be part of the ‘culture’ •
However, these are ‘micro communities’ and in the grand scheme of things, they’re opinions and boycotts hold no weight, I’ve seen many ‘cancelled’ businesses carry on just fine, the twitterverse thinks it has more power than it truly does, but still, you don’t a complete section of your target market suddenly cancelling you because of someone else’s bad experience, an employees misjudgment that isn’t a reflection of the entire company. •
Here’s two examples, Halifax and Yorkshire Tea.
I’ll be making a highlights compilation of ‘cancel culture’ within the twitterverse and we can keep an eye on how it effects the business. ✅🌐👀 #twitter #twitterworld #twitterbusiness #cancelled #cancelculture #halifax #yorkshiretea #business #marketing #digitalmarketing #socialmedia #analytics
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I was talking about those with business in the previous video to today I’m going to focus on those who don’t have any business but wants to make money from making videos constantly.
Please don’t confuse content creator with video editor. Content creator is the owner of the channel where as an editor is just an editor… *sad song*
But when you are starting out, you will be both!
Anyway you don’t have a business but you want to be famous and have channel that makes money.
What I will suggest is the same as the previous video.
Make an interesting video series.
People normally say make interesting videos. But I think that’s just too hard.
Here’s my quote… “Even boring videos can become interesting if you made it into a series!” - Sarguna
Here’s a quick suggestion.
Make a short Q&A and try interviewing 100 business owners.
Not sure where to find the people Try LinkedIn or Facebook!
I don’t even have to say it actually. If you really want to do it. I’m sure you can find how to get it.
Anyway let’s say you’ve succesfully make a 100 video series interviewing business owners.
And I believe by this time you can use them as a porfolio already. Also if done right, people will be coming to you for you to interview them rather than you finding them.
So when this happens, what will you do when the 101th business owner comes to you
You charge them of course!
Now you have followers and followers = power.
Who know how long it took to you get this far. So charge them for your service when you think the time is right.
The figure 100 was just an example. If you are lucky, you could even charge them after your 10th video. Who knows what will and can happen
#nextnationproduction #nnp #videomarketing #digitalmarketing
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