The second episode of The Road to Connections aired onMay 14th, and gave viewers an in-depth look at how Salesforce solutions will come to life at the big event, June 17-19 in Chicago.
Special guests include Marketing Cloud Product Marketing Manager Sam Moser, Commerce Cloud Director of Product Marketing Holly Dresden, Service Cloud Product Marketing Manager Julian Walker, and Sr. Director of Product Marketing Becca Krass, along with host, Director of Strategic Events Marissa Kraines.
Our panel shared insider details on Connections and discussed why we're bringing marketing, commerce, and service together. (Hint: to create amazing customer experiences!) The half-hour episode is packed with information including how this year, Salesforce Connections offers more opportunities to learn than ever before! This means more workshops and deep-dives. You'll learn about the latest innovations in digital marketing, commerce, and service — including getting hands-on with all of our products and solutions.
Becca Krass gives you the low down on customer engagement and how it has evolved to meet your needs. “One of the things that's really exciting is that there are so many platform capabilities that you're going to see at Connections, whether you're talking about Customer 360, artificial intelligence, or integration. At Connections, you're going to see how they work together.”
Our goal We want you to be able to dive deep into all these topics with breakout sessions and hands-on workshop so you can bring best practices back to the office with you immediately after Connections. And don't forget, that there is more than marketing, commerce, and service at Connections - we have Customer 360, AI, Integration, and Analytics. Take your customer engagement to the next level.
Check out the episode below to get all of the details!
Although to some this is the beginning, with us this is actually not true...
When I first started designing it was for myself. I would sit down in front of the computer and just start creating. But to my surprise it often ended in frustration. I couldn’t settle on:
Size of things
I then discovered branding. I got so excited, I dug deep. I bought two courses online. Watched every tutorial video I could find. Talked to designers to learn the tools in the industry. And discovered something... brand guidelines
Brand guidelines are a document that outlines the elements your brand includes (all of the above) plus the intended way to use those elements. It shows the fonts, textures, colours, patterns, and their usage in detail.
But the question still remained after discovering brand guidelines, how to decide what to include in the design itself And then came the discovery of brand strategy.
I fell in love. Like whole heartedly head over heals in love. See branding is not just about colours and fonts, it’s about the promise your brand is making to its consumers and the personality it conveys.
It’s about positioning you in the market with a competitive strategy that works to place you in the minds and hearts of the consumer as the expert. The go to. And the undeniable first choice.
There are literally unending factors to consider in the strategy realm and I think thats what I love the most about it. The creativity and design thinking required are psychological, strategic, and comprehensive.
So although many of our clients come to us because of our beautiful designs. The common message we hear from clients is that they gained value, confidence, and insight just from the strategy portion of the design process... and that lights my fire like no other.
My goal is to help entrepreneurs confidently position themselves in a crowded marketplace as a leader in their industry.
Create talent and development reviews
It is no coincidence that our highest performing clients have separate annual discussions with their employees to discuss succession planning or career development. If your best people know that you think there’s a path for them going forward, they’ll be more likely to take the actions necessary and hang around