@native: natural deodorants and more
- Founded in 2015 by @moiz.r.ali⠀
- From San Francisco 🇺🇸⠀
- M&A (acquired by @proctergamble for $100M)
- Ships worldwide 🌎⠀
- Deodorants from $12
- Product review: 4/5
The Story 〰⠀
Back in 2015, the natural deodorant section in drugstores was a pretty lonely place (you had your Tom’s and Schmidt's – otherwise, slim pickings). Noticing this market gap, @harvardlaw grad @moiz.r.ali began whipping up recipes in his SF apartment. It took him a few tries to find a version that worked (we're talking hundreds), but when he did, investment capital quickly followed. Native entered the market at the perfect time: they had few competitors and the trend toward non-toxic ingredients was ramping up. Flash forward to 2017, Native grew from an apartment startup to a $100M acquisition. 🎉⠀
By 2025, the global deodorant market is expected to reach $94.3B, and there’s no doubt consumers are opting for more natural options. Even @justinbieber teamed up with Unilever-owned @schmidtsnaturals to create a scent called Here+Now. While this partnership may seem like a ‘no brainer’ (last Bieber pun!) for attracting younger consumers, research shows that more GenZs/Millennials are choosing to go deodorant-less. According to YouGov, 40% of 18-24 year olds and 31% of 25-34 year olds say they haven’t used deodorant type products in over a month.
Product Review 〰⠀
I’ve tried SO many natural deodorants. The sprays, the clays, and sticky creams that end up destroying your fav shirts. Products like these are why natural deodorants have such a bad rep, so I was definitely skeptical about Native. I tried the starter pack that included cucumber/mint, coconut/vanilla, and lavender/rose, all of which smell fresh and didn’t have that artificial perfumey smell. I did notice that the texture is a little dry and doesn’t go on super smooth, but overall I’m impressed with how well they work. They held up in workout classes and throughout the day, which is such a win for a natural deodorant. Native is definitely my go-to for now, but I do have my eye on some other emerging deodorant brands: @byhumankind, @corpusnaturals, @curiebod, & @itsmymyro! 👍
I have been using liquid body soap forever. I was wondering if anyone is using bar soap instead. Does anyone prefer bar over liquid
🍑🍑šīs foršās ziepes man ir no @nativeether
🍑🍑Laima ziepes ar šī sviestu. Ar foršu izteiktu laima smaržu.
🍑🍑100% dabīgas ziepes !
Vai Tu šādas lieto - parastās ziepes
Varbūt domā ka cenas dēļ tās der tikai kā dāvana
This episode of #WildlifeWednesday is brought to you by the Meadow Vole (Microtus pennsylvanicus) .
Meadow voles are small mammals common to Canada and the northern United States (including Alaska), with its eastern populations extended further south along the Atlantic coast. . .
Meadow voles (Microtus pennsylvanicus) are rodents (Order = Rodentia), members of the Cricetidae family which includes true hamsters, voles, lemmings and New Worlds rats/mice. It is a member of the vole genus (Microtus), which has approximately 62 identified species.
Meadow voles are often found in moist, dense grasslands, where you might find them eating herbaceous plant species, including agricultural plants. .
Meadow voles burrow under logs, rocks, boards, fences, etc., making their nests (inside burrows) into long chambers of woven grass, their nests are used as nurseries, rest areas and protection against harsh weather. Often, voles will store seeds and bulbs in their nests for later consumption. . .
Meadow voles form large colonies, and share communal latrine (aka: bathroom) areas. They are socially aggressive animals with males fights amongst themselves and females dominating males in colonies. .
Meadow voles are active all year, and in most populations, are active for a few hours after dawn and a few hours before sunset 🌅 You can find meadow vole paths in dense grass, and even under snow in the winter ❄️ .
KSR was lucky to host meadow voles research for several years, led by Dr. Phoebe Edwards and Professor Rudy Boonstra. They studied population cycles in Meadow Voles using large field enclosures they built in 2016. See the last pic for a sneak peak! .
What species do you want to learn about next Wednesday Let us know in the comments ! 👍
#ksr #wildlife #wednesday #ecology #evolution #conservation #biodiversity #research #education #outreach #rodents #native #voles #meadow #meadowvole #vole #getoutside #nativerodent #rodent #themoreyouknow #knowyourneighbour #grassland