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gdayfrank by @gdayfrank 19856 days ago via Instagram

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ON SICK LEAVE⁣⁣Definitely one of the drawbacks of running a business yourself is that when you’re sick, your business isn’t at it’s peak performance level.⁣⁣So for this week I’m gonna give myself a little break from posting on insta…though I know that sounds counter to what I just said, given this post and image I made.⁣⁣Anyways see you next week! Frank 🤧This was me a year ago, as TODAY marks 1 year since I quit my job 🥳⁣⁣It was a job I’d been in for 7 years, working as an in house designer for the television production company, Fremantle. But don’t get me wrong, I loved my job and there was never a day where I didn’t want to be there.⁣⁣I met the love of my life at Fremantle, we got married, had a baby boy and after 7 years of creating hundreds of identities for new shows that also included work that showed up on the side of buses and on the side of planes, it was time to start something of my own.⁣⁣The day I quit my job was surreal and to leave on such a high knowing what the following Monday was going to bring, it was a truely exciting prospect.⁣⁣To quit your job and start your own business is a ballsy decision. Though I believe it was the best decision I’ve made in my career. Especially as I had a dream of one day being my own boss for over a decade.⁣⁣By starting G’day Frank and with the success we’ve had so far, it allowed my Sam to also leave her job and for us to move out of the city to our idyllic suburban lifestyle for our little family.⁣⁣Though running your own business does sacrifice your own time in a lot of ways. You do work way more hours and it can be stressful at times juggling work/life balance. But the reason why you do it, is because it’s what you love doing. It’s what you’re passionate about and at the end of the day it’s up to you to do the work to reap the rewards. ⁣⁣So one year into running G’day Frank, we are so happy with our first year in business. The people we have met, the relationships we have built and the work we have produced, makes it all worth it. BUT! we are just getting started 🤩⁣⁣⁣ #graphicdesigner #logodesigner #logodesign #logo #logos #simplelogo #branding #logoprocess #design #creative #brand #corporateidentity #graphicdesign #australianbusiness #aussiedesigner #smallbusiness #aussiedesigner #bluemountainsbusiness #bluemountainsdesigner #creativeentrepreneur #solopreneur #creativelife #brandidentitydesign #brandingdesign #brandidentity #sydneydesigner #sydneybusiness #saygdaytodayYou have the best product or service EVER! It solves your customers problems like no other and a stack of people are visiting your site. Amazing!⁣⁣...However those potential customers are tuning out after the first 1-5 minutes on your site and leaving without a sale or contact.⁣⁣They may just be snooping, but what might have happened is, you’ve confused them with your home page or instagram profile desc. But How? You thought you’d dummed it down completely and clearly??? 🤔⁣⁣Well Donald Miller from StoryBrand has realised, the majority of us who are targeting the right customer but have this problem of low retention. Are in fact communicating with a message and description that is still at level 6 of understanding and totally loses them...”bye Felicia” 👋⁣⁣Level 1-2 is the level we need to speak to our customers across their touch points. Like REALLY basic a child should be able to pick it up.⁣⁣Things like jargon, not even describing the product or the service and what having the quickest and simplest process to convert your customer.⁣⁣It’d be like walking into a car dealership and being totally confused just like I would be on certain car part features. I may as well be hearing a monkey clang cymbals. Or if I started talking to you about PSD files, vector logos and wordpress plugins in our first conversation 😳⁣⁣HOWEVER - there is a caveat for businesses that cater to serious pro level products and services. These are the kind of customers that already know what they are looking for. Though it may still mean you still have to present it at a lower level than 10, as it might be information they just don’t need to know upfront.⁣⁣Keep it REALLY simple, less industry speak and talk as if they’ve never seen a mobile phone before, WHEN you are greeting customers for the first time 👌Sam and I were talking about our content and she mentioned we’ve not covered why we called our business G’day Frank and why our branding looks the way it does…great idea! 🤗⁣⁣Why G’day Frank? “G’day Frank speaking” is how I wanted to answer the phone. But the main reason is that G’day Frank is easy to pronounce, remember and spell. It also positions us as an Aussie business and is unique. ⁣⁣PINK! First and foremost our colours are BRIGHT. Our magenta & navy colour choice is non-gender specific. Our choice of these colours, was to grab your attention, as they become easily recognisable on something like your Instagram feed, which in turn becomes notoriously memorable - good or bad…hopefully good 🤞😅⁣⁣I wanted a logo that was responsive for it’s various applications. This is the same for the branding I produce for our clients. So we have several iterations of how our logo appears and it can be shown in different colour combinations based on its particular use.⁣⁣Our call-to-action (CTA), ‘SAY G’DAY TODAY’ is a rhythmic tagline we use across our branding that is mainly used across our website. Our tagline and position statement “Become a brand worth remembering: We help you create a recognisable and memorable brand identity that will delight your customers and help your business thrive”, shows the solution we provide and what we believe will help create change for your businesses.⁣⁣And finally our content strategy. By now you’ve probably realised I’ve been posting content at least every weekday for the past 16 weeks, since actively using IG. Our goal with Instagram is to micro-blog content that is valuable to potential markets and use this content to push out to our other social platforms and blog. If this helps get our message out there of how we view branding, we hope it’ll show our understanding of how we can help your business, no matter where you stumble upon us.⁣⁣So hopefully this post gives you an idea of how we practice what we preach and how we created a brand for our business, that its based on our beliefs of what branding should be; easily recognised, remembered and helps your business thrive.“Your logo sucks” is something you never want to hear or deserve to hear from a designer…unless you’re asking for a straight up answer 😅⁣⁣The only person who is allowed to tell you that your business’s logo sucks, is you.⁣⁣So if you’re thinking of approaching a designer like myself and saying something like “Frank, my logo sucks! I think I need a new one”, these are 3 things I suggest you consider about your current logo as they may be the reasons why your logo sucks:⁣⁣1. Your logo was designed in Microsoft Word. ⁣⁣If this is you, I’m guessing you’re not able to effectively utilise it across your business’s touch points as you can’t provide useable files to suppliers and printers. OR you’re now at a point where your business has been running now for a year or two and when you first set it up, you didn’t have a dime to properly invest into branding and resorted to getting something done and out there, just to get going… in either case, I totally get it, but you might have got lucky and actually pulled a rabbit out of your hat with what you created and it actually works well for your business.⁣⁣2. Your logo is WAY to complicated.⁣⁣There are micro details that get lost at tiny scale or become distorted at larger scale when your logo is been utilised. In any event a logo that is too complicated is a logo that is not easily recognised at a distance OR easily remembered when it has too much going on. ⁣⁣3. Your logo isn’t being consistently used.⁣⁣If a customer visits your website and sees one logo or even one set of colours, but goes into your store and sees something completely different. They’re going to wonder if they’re in the right place. Consistency across all your touch points is key and it doesn’t matter how bad you think your logo is.⁣⁣So consider these 3 factors when deciding if your logo sucks or if it does actually represent your business effectively and is easily recognisable and memorable for your customers.⁣⁣⁣ #graphicdesigner #logodesigner #logodesign #logo #logos #simplelogo #branding #badlogo #logoprocess #design #creative #brand #corporateidentity #graphicdesign #australianbusiness #aussiedesignerThe new identity for Bridge The Gap @btgtoday.⁣⁣This brand identity project included:⁣⁣👉 A strategic discovery session⁣👉 Brand Messaging⁣👉 Logo/Visual Identity design⁣👉 Brand Guide⁣👉 Business Card Design⁣👉 Social Media branding⁣⁣Bridge The Gap (BTG) is a new fitness and mindset training camp that is not just another training ‘bootcamp’. They aim to guide young Aussie men (16-30 y.o) that are searching to overcome adversity, find a clear direction and be motivated in an accepting community built on mateship 🤝⁣⁣The BTG messaging hinges on their tagline ‘MENtal strength in mindset’, while their tone of voice communicates strength, authenticity and guidance 🙌⁣⁣Their identity is unified by the symbol that represents masculinity and aspiration in the Pagan symbol known as the ‘blade’ which forms part of their logo mark. This abstract symbol also embodies the Bridge that supports and guides their clients on a journey that crosses over the Gap of fear, uncertainty and lack of direction in their lives.⁣⁣Bridge The Gap as its name suggests, hopes to help those who are looking for more, to be proud of who they are and be a positive influence on their communities as a new generation of young men that make a welcome impact on society.⁣⁣🤩 I was so happy with the way this project turned out. Especially as I was able to document and share parts of the process with you on Instagram through Stories, IGTV and posts. But as promised for Andrew, Jarred and Mitch, they received their finalised identity today on time and I’m really excited to see where they take Bridge The Gap 💪⁣⁣⁣ #bridgethegap #brandidentity #brandidentitydesigner #brandingconsultant #brandingdesigner #graphicdesigner #logodesigner #logodesign #minimallogo #logo #logos #simplelogo #brandmessaging #brandidentitydesign #visualidentity #logoprocess #design #creative #brand #corporateidentity #mogomark #wordmark #abstractmark #designinspiration #logoasai #logoinspirations #graphicdesign #aussiebusiness #australianbusiness #aussiedesignerNew @secretlab chair for the office...and my god, this is like a throne compared to my old Aldi chair 😂👑👌. #officedecor #officesetup #secretlab #secretlabtitan #officechair #officechairs #lifxz #lifx #imac #officetour #designer #graphicdesigner #brandingdesigner #logodesigner #aussiebusiness #aussiesmallbusiness #sydneybusiness #bluemountainsbusinessAre you an Alexa, Siri or Google Assistant person? I’m swinging between Alexa and Siri and I think Siri might be jealous…🙈⁣⁣⁣⁣When we think about branding, most of us would immediately think of the logo of a business. But as we go deeper into what creates a brand, there are so many touch points like packaging, signage, shop fitouts, business cards, advertising and websites. But are you considering audio? 🎶⁣⁣⁣⁣If you stop to think about the global brands we all know, there are some that add the extra layer that many don’t, in audio. ⁣⁣⁣⁣It could be the five note jingle McDonald’s have for “I’m loving it” or Microsoft’s single note start-up chime. Apple have their email and text message tones and Coca-Cola have even done something so interesting in their advertising, that a single close up image of a Coke can being open creates a sound in our minds, all from a static photo.⁣⁣⁣⁣The point here is, now that Google, Amazon and Apple have introduced voice into the home, any brand now has the opportunity to enter the home just the same as they do on a car radio or television. So by creating tones, chimes and jingles, as listeners we are able to connect the identifying sounds with a brand and even envisage the logo in our heads or an experience we’ve had with that brand...all without advertising spend on radio or Spotify.⁣⁣⁣⁣Any business can introduce this into their branding. With Amazon Alexa skills, Alexa briefings and even podcasts, you can enter the sparse market of audio branding and customer engagement. AND if you’re as consistent with your branded audio sounds, as you are with your visual identity, your customers will be able to recognise you by sight AND sound. 👀👂🏻⁣⁣⁣⁣⁣⁣ #audiobranding #amazonalexa #amazonecho #echodot #homepod #googlehome #googlehomemini #siri #alexa #googleassistant #audioexperience #customercommunication #techtrends #brandrecognition #branding #brandidentitydesigner #socialcontent #aussiebusiness #aussiebrands #socialmediamarketing #contentcreation #contentmarketing #contentstrategy #brandstrategy #marketingstrategy #socialmediastrategy #smallbusiness #australianbusiness #aussiebusiness #aussiemadeWhen did you last use one of these?⁣ 📞 ⁣Tonight I went out to do some night photography and I walked past this old phone booth. I seriously had to stop and think about when I would have last used one of these public pay phones 🤔⁣⁣Most likely around 15 years ago before I got my first mobile phone, a Nokia 3310…ps. Snake - that was the shit back in high school 🐍 ⁣⁣I still find it amazing that you have to pay for phone calls on these things 🤷🏻‍♂️ Surely by now they can give away some free domestic calls. Though in Australia, these have also become WiFi hotspots for the provider that still services them. ⁣⁣But what I find most interesting is that by the time my 2 year old boy is my age, these definitely won’t exist. And in 30 years, who knows how we’ll be communicating, let alone the brands that will be the market leaders. Those brands may not even exist yet.⁣⁣I remember back when I was probably about 7 or 8 years old and my dad bought my mum for Christmas, one of the first commercial Nokia style mobile phones that we’d remember from the late 90’s. When I look back at that Christmas video, the thing was a total brick but amazingly we had no idea what to do with it, who to call or how to use it.⁣⁣For me, tech is what is changing the industry I’m a part of, just the same as it is for most of us in business. ⁣⁣In branding, it’s become a quickly evolving profession, in that we’re needing stay on par with (if not ahead of) the way the general public and our clients customers/audience communicate. ⁣⁣If you aren’t communicating and engaging in the way your customers are, then your business will be left behind. But how do you know the way they like to communicate? Pay closer attention… or simply ask them. It’s that simple 👌⁣⁣⁣ #brandbuilding #brandingdesigner #customercommunication #communication #techtrends #businessgrowth #businessbuilding #socialcontent #socialmediaau #aussiebusiness #aussiebrands #socialmediamarketing #contentcreation #contentmarketing #contentstrategy #brandstrategy #marketingstrategy #socialmediastrategy #smallbusiness #australianbusiness #aussiebusiness #aussiemade #sydneybusiness #bluemountainsAm I right? *flicks hair over the shoulder* ⁣⁣Those of you in the beauty industry would see this on a daily basis, I’m sure. ⁣⁣AND you might also encounter the bad hair cuts, half-baked dye jobs or dodgy acrylics. They end up at your door paying double or triple what it originally cost them to repair it, which is great for you, but naaaht good for them.⁣⁣…However, why didn’t they come to you in the first place?⁣⁣After all, you offer an A+ service and a competitive rate for the value you deliver, yet your target customer goes for the cheap quick fix and gets a dud hair extension that looks like a possum nested up in there! Like what the actual fuck?⁣⁣So to overcome something like a customer not seeing your value, it comes down to the experience and results your provide. But more importantly, how you communicate that 🙋🏻‍♀️🙋🏻‍♂️⁣⁣Experience in both the years of experience you have doing what you do as a beautician, as well as the experience your customer has when they visit your shop. I’ve seen friends who are treated with wine and cheeseboards to go along with a banging hair-do at the salon they frequent 🥂 ⁣⁣Though it’s not just about what you do while they’re in the room. It’s the memory they are left with and what invokes that memory. This is where it could be through your logo on your social media or even your signage that communicates that feeling of a valuable service they experienced when they recognise your branding 🤩⁣⁣While results are obviously the end product you deliver. If a customer walks out with a killer set of nails, they’ll be straight on Instagram or Snapchat to show anyone who cares. This is where you’re no doubt jumping on that engagement. But if you’re not also sharing your results proactively rather than reactively when a customer does, you’re missing out on a golden branded opportunity. Showing results, testimonials, comments and photos of your customers experience, positions you as a go-to option as it communicates your value with social proof!⁣⁣So if this is you (even if you’re in a different industry), consider how you can position yourself to be the first choice…rather than being sloppy seconds 😉🦷 If you’re an independent dentist, has Bupa Dental got you down?⁣⁣When a bigger player steps out onto the court, it makes for a harder game to win. Basically, you don’t match up in the stats, however bigger isn’t always better for your patients. ⁣⁣So if they’re bigger, cheaper and easily recognisable, you need to play a different kind of ball game with a strategy that dances around the big guys legs… after all, us Aussies love an underdog and aren’t some of the greater players a foot shorter? 💪⁣⁣Ok, basketball analogies aside. As an independent dentist you have something the Bupa Dental’s of the world don’t. A personality… well lets hope you do. But how does that help?⁣⁣It helps in two ways: Trust and Recognition.⁣⁣Firstly, Trust. ⁣⁣Do you trust your health provider? No they screw you over with crazy high premiums.⁣⁣Do you trust your doctor? Yes, because you’re able to build a trusting relationship with them overtime.⁣⁣Secondly, Recognition.⁣⁣Sure a customer can recognise the Bupa logo easier. But does the Bupa logo invoke a positive feeling for a customer when it’s recognised? Or can they put a face to the brand?⁣⁣Now of course, you want to build a great looking brand. A simple and memorable logo, an inviting and professional dental space and an easy to use website. However this can’t be built without the core attributes your business communicates in all it’s touch points as your brand is a reflection of yourself and your team.⁣⁣People have a better experience when it has a personal touch than a branded touch. Because it lasts longer in our memory and becomes what a customer returns for. This is the advantage you have over the big guys, so use it and put your face and voice out there more to bring in more customers.⁣⁣For any repeat patient, when they see your logo on your ads and posts on social media, your signage as they pass by, or in a reminder email for checkups - that logo will invoke a (hopefully positive) memory or feeling of their past experience with you and your team. ⁣⁣That is the value of branding 🙌⁣⁣…and while I’m thinking about it, I’m probably due for a check up, you there doc? 🦷Time. It all depends on your perspective.⁣⁣We think we don’t have enough time to do the things we love… yet we procrastinate⁣⁣We think things take too long to happen… yet we regret not taking the time to enjoy the journey.⁣⁣Gary Vee says you always have time, no matter if you’re 9 or 90.⁣⁣Albert Einstein said time is relative.⁣⁣If you don’t have time, make time. ⁣⁣If you’re looking for a quick fix, you won’t be satisfied with the result.⁣⁣Apply this to business, to branding, to marketing, to social media and to your customers and you’ll see you have plenty of time. ⁣⁣Apply this to your kids, your partner, your family, your friends, your pets or a total stranger and you’ll see you have time but that time is precious.⁣⁣We don’t know when it will be up - but while we’re awake we have time.⁣⁣- This is for my cousin⁣
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