El Rey del Norte

El Rey del Norte

So much of the buzz around Latin trap centers on Puerto Rico, yet the stateside connection remains a vital part of this growing movement. Informed both by uptown vibes and island ones, the Dominican-born, New York-based Tali Goya faithfully represents hood life at a time when crossover’s allure has so many of his peers transfixed. As authentic and raw as anything coming out of Atlanta, his latest project booms with bass and glimmers with icy verses. Unapologetic and unforgiving, his worldview is driven by underground money, his game unveiled through explicitly streetwise cuts like “Benjamin Franklin” and “Código.” When Tali does drop a hook, as on the yearning “Luna de Miel,” he makes clear how easily he could break even bigger.

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